National Beer

Yan-Cai: Chinese beer industry, increased competition – beer, beer – Food Industry

7 22, in 2009 China’s net health Beer High-end forum, China Brewing Industry Association Yan was a report entitled “Development Trend of China’s beer industry,” the speech, Yan-only production and sales from beer, beer variety of diverse, increasingly competitive market, industry competition pattern, Resources Energy The importance and the Food Safety The aspects of concern, presented their point of view.

Finance The crisis has little effect

Yan-Cai said that in the last year, China has witnessed many important events, such as Olympics Will hold, snow, Earthquake And so on, were mixed. For the beer industry, changes in the prices of capital goods, the impact on the beer industry is real. This year, the China Alcoholic Drinks Industry Association, in an interview when asked about a problem most often is the financial crisis on the extent of the impact of the beer industry. Obvious effect is there, but to grasp the situation on the association, the financial crisis on the psychological impact may be greater than the actual impact of external changes in the industry the impact on the industry than the industry generated by the process of self-development issues impact. Financial crisis has spilled over from foreign countries, this export-dependent companies for the greatest impact, in which light Leather Exports fell by more than 90% but the beer industry’s import and export volume in China’s beer in the proportion of sales is almost negligible, growth within the beer industry has been growing China-based Chinese wine wine benchmark report Youfadaihao 23-189 local post office can subscribe to a long, not dependent on exports, which is the financial crisis has little effect on China’s beer industry, a major cause.

Growth is the main theme 20 years, beer production and sales, the growth is the main theme, the beginning of 2008, National Bureau of Statistics report shows, the national beer output of 4103 million liters, up 5.5% over the same period the previous year; industry statistics produced 3856 million liters of beer, a slight increase of 0.8% over the previous year for 7 years, first in the world. Trade statistics and national statistics there were some discrepancies, because the major beer producers several provinces regional distribution, there are some errors in the time of enumeration. However, these figures are consistent with the trend.

In January of this year? In May, China’s beer output was 1628 million liters, up 9.4%, a figure in the wine industry, which is the highest increase in beer production has been able to maintain growth, there are two support factors: China’s huge population and sustained economic growth. Population meant that the world’s largest consumer market; economic growth, ensuring adequate spending power, high base, incremental stability, growth rate decreased. Expected in the next 5 years, beer production and sales in China will maintain an annual average of 3%? 5% growth, but growth will shift the way, the relative of urban per capita 70 liters? 80 liters of annual consumption, per capita rural population Consumption of less than 10 liters, a great room for growth.
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