If you want to earn money from your blog, you need to attract a constant supply of new readers who will return over and over to find out what you have to say. When you are first trying to build up this readership, the process can seem to completely take over your time. However, there is a hidden benefit to this effort. The more you work to build up an audience, you will find that promoting your website and attracting new readers becomes an almost automatic process. The more you consistently promote your blog, the greater the cumulative effect of your efforts, and the more money you make.
Here are four easy ways to promote your blog and attract readers:
1. Participate In Forums
Once you have some interesting content posted on your blog, participate on forums related to the topic of your blog. Join those communities, take some time to read through the material already posted there, and become familiar with the rules and customs. Once you have the “lay of the land”, start participating in the conversations. Include a signature line in your forum profile with an interesting blurb and a link to some content on your blog. The signature you create will appear below each post you make on a forum. Don’t simply use the name of your blog or even worse the blog URL as your signature. Consider using a link to your blog along with a line that inspires curiosity among the people interested in the subject matter of your blog. As your posts in the community build, so will your regular readership.
2. Get readers to sign up for an email list
A blog really starts to make money when you can get readers to come back to your blog again and again. The most basic key to this, of course, is creating quality content that they will want to read. However, getting readers to sign up to an email list to be notified about updates to your blog opens up a whole new world of promotional opportunities. You can use a free email notification service such as Google’s Feedburner which simply notifies all those who sign up about every update you make to your blog. However, this service does not let you email your list directly. For that you will need an email marketing or autoresponder service such as Aweber, Get Response, or MailChimp. There are many more to choose from and each has its own pluses and minuses. For more on autoresponder/email marketing services read this blog series entitled, How To Choose The Best Email Marketing Solution. Some will let you sign up for free until the number of people on your mailing list becomes substantial. Many readers WANT to come back to read your blog, but they simply forget to check back for new content. When you are able to notify them about new content, you massively increase the chances they will return and become fans. Be very careful about emailing readers who signed up for blog content notifications about anything else. It can be done, but you must be very careful.
3. Create a Facebook Fan Page
Almost everyone these days is on Facebook. In fact, a huge percentage of the population signs in every day. This is an enormous opportunity for viral marketing. Viral marketing is simply the process of getting an ever expanding circle of friends to recommend your blog to their friends. If you create an exciting and informative Facebook Fan Page, you can draw a lot of traffic to your blog. Post your latest blog entries on your Facebook page and interact with your fans as much as possible.
4. Become a Twitter leader in your field
Twitter is an excellent way to promote your blog. You can easily find people interested in the subject matter of your blog by searching for keywords and topics on Twitter. Post helpful tweets sometimes mentioning your blog posts in order to gain readers as well as increase your number of Twitter followers.
These are only a few of literally thousands of potential ways to attract readers to your blog. Spend a little time each day promoting your blog and you will find yourself making money with a blog before you know it. Be creative and honest in your blog promotion efforts and your hard work will pay off in the end.